Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often ...

Marketers question television viewership data based on a five-year-old study, especially in the context of a COVID-induced ...

Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for Winsight and ...

The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It ...

The ad space in print media saw a marginal 1% rise in 2024 compared to 2023, with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx ...

The University of Pittsburgh at Bradford received 12 national higher education advertising awards for several creative ...

Deepavali was the top festival with a 28% share of ad space in print during 2024, followed by Navratri/Durga Puja and Christmas/New Year with 21% & 15% shares, respectively.

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive ...

Meta Platforms will ask advertisers to disclose the use of AI or other digital techniques to create or alter a political or ...