Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

“Pepsi’s Logo Finally Looks Normal Again,” read a headline in Food & Wine. Others took the opportunity to revisit Pepsi’s somewhat unenthusiastically received 2008 rebrand.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond.