Country music superstar Keith Urban takes the reins with Old El Paso to search for the next cowboy icon to spice up taco night.

Now, Old El Paso is dialing up the heat this summer, by turning taco night into a full-blown cowboy talent show. The Tex-Mex brand is debuting "Castin’ the Cowboy," a playful take on the talent ...

Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way.” ...

A few lucky fans who correctly guess the new cowboy will score the chance to win an Old El Paso cowboy belt buckle signed by Urban himself and some other taco-themed surprises, including Old El ...

A few lucky fans who correctly guess the new cowboy will score the chance to win an Old El Paso cowboy belt buckle signed by Urban himself and some other taco-themed surprises, including Old El ...

One country legend is bringing his flair to the search for the "cowboy" that can do it all–sing, entertain, and build a great taco. Keith Urban is teaming up with Old El Paso this summer for its ...

It’s tough to say exactly when the taco landed in Sydney. Its arrival can probably be traced back to the advent of the Old El Paso “taco kit” in 1984. And for a while, that’s probably what the form ...