Geico is said to have paid the now 23-year-old $2,000 to sit in his chair, wave his arms and mouth the words to the song "Somebody's Watching Me," a remake of the 1984 hit dance tune Geico has ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the ...

The lovable Geico gecko first appeared in 1999, ... The joke is about as old as Phyllis Diller's stretch marks. Oh, did you ever finish the coffee table made from a tree trunk?

Geico, State Farm, Allstate and Progressive collectively spent $3.7 billion on advertising in 2015. Geico, in 2013, led all competitors with $1.2 billion spent on advertising.

“Legend of the Lizard” includes a comical level of detail, tracking the Gecko from his early school years to his enshrinement as an icon after landing as the Geico representative in 1999. The Gecko’s ...

The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are Forever" campaign, but still: In advertising dog years, those campaigns ...

Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those ...