This maxim guides potentially trillions of dollars of capital, investor glee and pain, and the clout of OpenAI boss Sam Altman and his nemesis Elon Musk. Their years-long feud cranked up on Monday, when the Tesla (TSLA.

After claiming he led a group of investors to purchase OpenAI, the creator of ChatGPT, Elon Musk said he would drop its bid if the artificial intelligence leader remained a nonprofit.

Last March, Musk filed a lawsuit claiming OpenAI, a global leader in artificial intelligence innovation which has developed the ChatGPT chatbot, DALL-E image generator and other advanced AI-driven tools, breached promises made in its founding documents and prioritizes profit motive over serving the public good.