A new longitudinal study suggests that overall well-being—and especially a strong sense of purpose—are important components ...

A bold goal prompts you to: When anyone takes on a challenge like Breaking 4, it's about proof of concept. The strategies you ...

The brain weighs factors based on their importance to oneself and one’s social world as part of a complex calculation that shapes behavior ...

FAQs What is an example of psychological pricing? A classic example is $19.99 instead of $20.00. This small difference feels cheaper and is widely used to increase sales. Can psychological pricing ...