Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...

Pantone Goes To Its Audience Around 2009 the brand ramped up digital marketing. It was a pivotal year for the brand since, up until then, it still primarily thought of itself as a printing-related ...