Representatives for hotels and businesses, including on Fifth Avenue South in Naples, are hoping the county won't pull back on funding for marketing.

The current owners of Fuller Collision Group are leveraging their hard-earned reputation and modern marketing strategies to ...

Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and maximizing your profits. A marketing strategy looks at ...

Learn the essential components of a marketing operations manual and how to create one for your marketing department to optimize your marketing function.

When times are tough, you have to find a way forward. If you have a good plan, stick to it. A good plan involves the right products and services, the right message, and the right activity. What do ...