In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...

Bud Light plans to run a parody of the series, which gives fans up-close looks at the seasons of top NFL quarterbacks, via social media. The short form “Armchair Quarterback” sketches feature Peyton ...