What could possibly go wrong? KFC's publicity photos for the new "Chizza" product are saliva-inducing, if you like the idea of "chicken ham" on a fried-chicken base with tomato sauce, "Signature ...

That value metric, the gold standard for millennia, is being redefined in the 21st century by growing, multi-faceted digital expectations, and just this year, black swan Covid-19 safety expectations.

Expectation: Saturday nights will be all workouts, baths and salads! Reality: Pizza, biccy, X Factor. Repeat.

Consumers are now balancing multiple expectations to make purchasing decisions. This is the 18 th edition of my New Regular series that focuses on how the marketplace is changing in front of our ...