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Here are 12 strong tactics to effectively market a product or service.

A creative way to showcase a product or service your company is launching is by differentiating from tradition.

Accent walls are often used to draw your eye toward the focal point of the room, like the bed, couch, or fireplace. But they’re controversial in the design community. Some people love them, and others ...

T-Mobile is now the first U.S. wireless provider with both a mobile and satellite network — here's how you can get it on your phone, and how it works.

One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will ...

Seeking Brand Advocates: How to Get Influencers to Market Your Product Finding influencers to promote your product to their followers can open new markets and create buzz.

Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service.

How do you create a BCG matrix? To analyze your company, you’ll need data on your products’ or services’ relative market share and growth rate.

Launching something new isn’t what is used to be; innovative tactics are required to cut through the noise. Here are 10 steps for getting the attention you deserve.

An icon in the shape of a lightning bolt. Impact Link Google is known for its collection of wildly popular products, from Search to Maps to Android. But not everything the company touches turns to ...