Product & Brand Strategy. Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements.

Brand power vs. product power. Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend. 2:46 PM PST · December 16, 2019.

In some cases, a personal brand and product brand that once were intertwined can separate—at least partly. Think of someone such as Bill Gates, who came to prominence as the co-founder of Microsoft.

How to Increase Brand Awareness for a Product. Your company may offer the greatest product in the world, but unless any consumers are aware of it, you may not make a single sale.