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As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

The five-step approach for established brands optimisation 1. Analyse The foundation for successfully optimising an established brand lies in comprehensive brand analysis.

As blockbuster drug patents edge closer to expiry, pharma companies must pivot fast - rethinking how they invest in, support, and scale established brands for a new commercial era.

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The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...