The company also unveiled a new logo. “Throughout our 125-year history, Prudential has been well known as one of the most successful insurance companies,” the Newark-based company”s chairman ...

Prudential > Logo first used: 1896 > Company founded: 1875 > Parent company revenue: $62.9 billion > Industry: Life insurance. Prudential introduced its “Rock of Gibraltar” logo in 1896 ...

Corporate logos really began to take off in the 19th century, ... Companies that still use logos created in the late 1800s include Twinings Tea, Prudential, Levi Strauss & Co., and Heinz.

Prudential used the “Rock of Gibraltar” logo for the first time in 1896 in an advertisement with Leslie’s Weekly. Under the logo the ad said, “The Prudential has the strength of Gibraltar.” ...