Once upon a time, buying a diamond meant high prices, limited choices, and little transparency. But that’s all changing fast.

Shopping for a diamond ring can feel overwhelming, especially when prices and options start stacking up. With prices, terms, and pressure swirling around, it’s easy to overspend or get overwhelmed.

Learn the basics of buying diamonds-from the 4Cs to choosing the right setting-so you can select a stone that fits your taste ...

Don Siah noticed a recurring theme among his friends: engagement rings were just too expensive, and many ended up settling ...