TOKYO—Toyota's long-standing flagship model is spreading its wings and becoming a whole brand with a new, ultra-exclusive ...

For half a century, the Toyota Century was the quietest luxury car in the world. It carried Japanese emperors, prime ...

Toyota unveils the Century Coupe, a radical two-seat flagship marking Century’s debut as a standalone luxury brand targeting ...

The Japanese automaker has just confirmed at the 2025 Japan Mobility Show that Century will operate as its own brand from now ...

Toyota is stepping into the world of elite luxury with its all-new Century brand. The debut Century Coupe Concept blends ...

Toyota Motor Corp. is making a bold leap upmarket with the official launch of its new Century brand, an ultra-luxury division ...

Toyota is set to go against the trend toward electric power and increasingly compact engines by introducing a powerful new V8 ...

The Japanese giant is turning its fanciest nameplate into its own brand, and taking aim at the kings of the ultra-luxury ...

Lexus was Toyota's top luxury brand since 1989, but now, Toyota is spinning off Century to sit at the very top, dethroning ...

Century is now a standalone brand set to challenge the luxury elite, while Lexus gains more freedom to create and innovate.

Very few outside of Japan might be familiar with the Toyota Century, a full-size saloon that has functioned as the ...