Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

This framework gives me a grounded place to return to when I feel stuck: purpose, passion, practice and proficiency.

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

AUBURN, Ala.-- The Auburn Tigers originally were not in the picture for cornerback 2026 four-star corner Danny Odem out of Orlando (Fla.). However, after a recent visit, Auburn cornerbacks coach ...

The S&P 500 closed at a record high on Friday. The benchmark index rose during the week to hit its highest level since February The latest all-time high has been aided by news of trade deals and ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

The Marketing Response: Services marketing professionals can encourage client participation during the delivery process. As the client is engaged through interviews, strategy sessions, regular ...

Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...