The Auburn Tigers are one of the top teams for Danny Odem after a recent visit.

From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a busy week. Here is my take.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

While influencer marketing is a great strategy, user-generated content (UGC) makes brands seem more genuine. Also, for most users, getting discovered using a brand's popularity is an added ...

Description 4P of Marketing Mix strategy model infographic diagram chart illustration banner template with icon vector has product, place, price and promotion. Layout design elements for business ...

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

Learn how to apply the STP model (segmentation, targeting, positioning) to your own business and create a competitive advantage.

Mutinex has urged marketers to rebalance their marketing investment away from channels like paid search and affiliates in its updated Marketing ROI Index report.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.