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This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.

While Domino’s touts the promotion’s popularity, its return is also a strategic response to declining sales over the past ...

Binnie Media has announced a series of executive promotions, including Jon Sundberg to Executive Vice President of Sales.

While the "Employee Discount for Everyone" promotion has yielded big sales numbers for GM in the month of June and influenced both Ford and DaimlerChrysler to offer similar promotions, according ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.