Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

While ChatGPT’s meteoric rise in popularity has positioned it to rival to traditional search engines, analysts say the ...

Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

In the war of AI browsers, both OpenAI and Perplexity are developing search engines with built-in AI agents to rival Google ...

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

Just as Australians are adjusting to the idea of having their ages checked for social media, age assurance rules are being ...

Those executives had spotted the early signs of a trend that has since become clear: artificial intelligence is transforming ...

Big tech monopolies can lead to higher ad costs and less innovation. Can you imagine your life without Google? Google Search, ...

Web browser will include chat interface, enable AI agent integrations Launch intensifies OpenAI’s competition with Google in ...