The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Shares of Unity Software (U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are ...

If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one. The post The latest AI-powered martech news and releases appeared first on MarTech.

As AI -powered search engines remove the need for people to trawl the web looking for sites with answers, they are stopping ...

Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

At a meeting chaired by Premier Li Qiang on Wednesday, authorities pledged to curb ‘irrational competition’ in the EV sector.

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said barely indexed sites can mean Google isn't ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...