An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

While ChatGPT’s meteoric rise in popularity has positioned it to rival to traditional search engines, analysts say the ...

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with ...

Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.

Experts say it has to prioritise what users want from its search engine, rather than becoming a content platform. Read more ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

In the war of AI browsers, both OpenAI and Perplexity are developing search engines with built-in AI agents to rival Google ...

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.