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United is celebrating National Aviation Day with a special sale on Aug. 19 — if you sign up for their text alerts, you can get 10% off your next United flight.

The system can be used to link text messaging to promotions, for example allowing a station to set up a text request line or telling listeners to send keyword text messages to win concert tickets.

It's happened to everyone. You're cruising in your car, cranking the tunes, when the radio DJ announces a promotion awarding tickets for a sold-out show to the first fan who correctly answers a ...