The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Its shadow and shifted form give it more life than a simple block letter. The logo's prominent placement on each side of the Badgers' helmets also adds to its presence.

1. Iowa Hawkeyes The Iowa Hawkeye is the best of any mascot-based logo. As clearly stated, those designs are generally favored over a simple letter, especially if that letter lacks any design or ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...