S mirnoff, the world’s best-selling vodka brand, is turning up the flavour in India with the introduction of three bold new variants designed specifically for Indian palates. The new flavours: Minty ...

The company behind Johnnie Walker whisky, Guinness beer and Smirnoff vodka on Tuesday withdrew its target of organic net sales growth of between 5% and 7% over the medium term, citing economic and ...

Tailgating isn't just a pre-game ritual – it's a time-honored tradition where NFL fans rally together, no matter who they root for. And for football's biggest weekend, the Official Vodka of the ...

Drag queen and trans woman Maxine LaQueene suggested she was a paid partner for Smirnoff, but the vodka brand has denied any partnership.

From the perfectly poured pint at your favorite watering hole to the iconic black can that has a prime space in the ...

Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium ...

Dive Brief: Smirnoff is enacting the biggest change to its brand platform in more than a decade with a new global campaign focused on inclusivity, according to a press release. “We Do We” responds to ...

Damon Albarn's beloved virtual band, Gorillaz, have announced they will be collaborating with Smirnoff on a limited-edition vodka bottle. And that’s just the start. The Smirnoff x Gorillaz ...

To celebrate the warmer months, Smirnoff has released a new flavour spirit and ready-to-drink cocktail perfect for a weekend under the sun. Here's what I thought of them ...