He had claws and a stern face, the first images of Smokey Bear. As the years went on, the claws disappeared, so did the paws. They were replaced with fingers.

Under the new company, underperforming locations will close, and half of all Smokey Bones will be transitioned into a whole new restaurant: Twin Peaks.

Itasca State Park had a wildfire-fighting-themed obstacle course, a giant Smokey Bear, firefighting equipment and cake.