News and commentary on social media, featuring articles and insights published by The New York Times.

We present a new model of competition between digital media platforms with targeted advertising. The model adds new insights around how user heterogeneity and overlap, along with user and advertiser ...

The new Meta AI app, the Ray-Ban glasses, live translation and more. Here's what you need to know about Meta's artificial intelligence plays.

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.