We look to the actions of other people as a way of evaluating the most appropriate behaviour for ourselves. This is known as social proof and has been impactful on growing Canva, a DIY design ...

As artificial intelligence becomes increasingly embedded in everyday products, the way we define and design experiences is ...

My friend Shirin Johari, a designer, innovator and frequent TEDx speaker with 40-plus design awards to her name, including a Cannes Design Gold, uses the UX word rather freely.

This is the ultimate example of social proof. Very few people want to be the first to support a brand-new business because there is no evidence that the business is reliable.

1. Expert social proof. Expert social proof is when your product gets a stamp of approval from a credible expert, like an industry blogger. This can come in the form of a Twitter mention, a press ...