We look to the actions of other people as a way of evaluating the most appropriate behaviour for ourselves. This is known as social proof and has been impactful on growing Canva, a DIY design ...

In today’s crowded digital economy, having a great product or advanced tech stack is no longer enough. Everyone is optimizing ...

As artificial intelligence becomes increasingly embedded in everyday products, the way we define and design experiences is ...

This is the ultimate example of social proof. Very few people want to be the first to support a brand-new business because there is no evidence that the business is reliable.

1. Expert social proof. Expert social proof is when your product gets a stamp of approval from a credible expert, like an industry blogger. This can come in the form of a Twitter mention, a press ...