AIM stands for Alignment Integrated Marking and these are the first balls from the No.1 manufacturer to feature a full 360-degree marking. For comparison, their premium balls – the Pro V1, Pro ...

What you should know: Titleist expands its Alignment Integrated Marking (AIM) lineup with the new AIM 360 design — an all-around alignment tool — on AVX and Tour Soft for the first time.

Available: June 2 Who it’s for: Golfers who want or rely on visual aids for putting or tee alignment, and who want a soft-feeling ball that suits their performance needs. What you should know: ...