The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors ...

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader ...

With the release of Sparkling Energy, the edgy brand known for its tagline “Murder your thirst," will enter its fourth ...

Consumer demand for value, healthier options and novelty is driving demand for higher margin beverages and new occasions.