Coca-Cola is unveiling its first consistent, global ad platform for its $20bn Sprite brand. ‘Heat Happens’ will roll out across 200 markets, along with a new Sprite logo and visual identity.

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

Sprite is ditching its iconic green plastic bottle in favor of more sustainable clear bottles, its parent company, The Coca-Cola Co., announced Wednesday. It’s a major change for the bubbly ...

Ah the versatile Sprite. It’s great for a refreshing summer bev or a pre-drinking mixer with a dash of vodka. But the taste of the much loved lemon-lime drink is changing.