Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a ...

Redefining What “Easy” Means for the Modern Consumer and Workplace. FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — ...

The troubled office supply retailer is allegedly in talks with private equity firms. Here's how that could play out for investors.

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Framingham-based Staples launched the Easy Button, and its catchphrase, “That was easy,” in 2005 to ...

Staples has reached the next phase of its Staples Easy System pilot program, unveiling the new cognitive-enabled “Easy Button” office supply reordering system which integrates IBM’s Watson ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...

Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...

If Staples can develop its machine learning technology and deploy the new Easy Buttons soon enough, we expect the company to see some lift in sales, especially from its B2B customers.

Instead of an Easy Button, this Staples truck has a hybrid button that activates an electric motor located just behind the transmission. There's a nickel-metal hydride battery to keep it going and ...

Further proving that nothing in life is truly easy, or at least venting some pent-up frustrations at that certain office supply store, Al Cohen has turned the once cute "Easy Button" to the dark side.