In 1987, the color shifted to the now-familiar green, and by 1992, the logo was modernized as Starbucks became a public company. 1 However, the most significant change came in 2011, when the words ...

The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company.

LOS ANGELES, Jan 5 (Reuters) - Starbucks Corp , the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee", infuriating loyal customers.

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its ...

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo Wednesday that brings the iconic green siren out of the circle and drops the words 'Starbucks Coffee.' By Parija Kavilanz ...

Imagine why Starbucks changed its logo. View Slideshow 2 photos . expand. expand ...

In case you haven’t seen it, today Starbucks rolled out a cup design that omits the company’s familiar, predominantly green logo of a mermaid encircled by the words “Starbucks Coffee.” In ...

Starbucks Corp <SBUX.O>, the world's biggest coffee chain, dropped both its name and the word "coffee" from its 40-year old logo, prompting cries of outrage from people who said they were loyal ...