With iOS 26, Apple has made a key strategy shift, and it's one that I think could make for an exciting 12 months.

Apple’s move into theatrical releases just shifted gear with the global success of F1, its Formula One-inspired sports drama starring Brad Pitt and Damson Idris. The film launched over the weekend and ...

Apple is considering adding ads to its Maps app, much like Google Maps. It could prioritize paid search listings and more. Read on!

In this article we outline Apple’s smart home strategy for 2025, and explain what this means for the HomePod range.

Apple TV+ has found huge success with Severance, but the show’s about to wrap up, here’s what’s coming next with Apple’s HBO strategy.

Key Points The YieldMax AAPL Option Income Strategy ETF (APLY) provides indirect exposure to Apple (AAPL) stock, but with limitations. While the APLY ETF advertises a very high annual yield, there ...

Over the past weeks, we've had reports about Apple's leaked iPhone roadmap. It seems the company's new sale strategy might frustrate users.

Apple Inc (NASDAQ:AAPL) is reviewing its movie strategy, part of a turnaround strategy by its Hollywood studio leaders, Zack Van Amburg and Jamie Erlicht, to contain costs. Apple plans to produce ...

Apple stock is poised to continue its record run in 2025 as it benefits from the continued rollout of its AI strategy, according to Wedbush analyst Dan Ives.

Apple's smart home strategy will ramp up by 2025. However, the rumored new products feel very similar to what we already have today.

Apple is aiming to conquer the smart home market with an aggressive new strategy that involves smart displays and software.