There is nothing so useless as doing efficiently that which should not be done at all.” —Peter Drucker, “The Effective ...

Loss aversion was a cognitive bias identified by influential psychologists Daniel Kahneman and Amos Tversky in the 1970s. It often goes hand-in-hand with the endowment effect, where individuals place ...

Forget feel-good fluff. These are books that shift your mental gears and sharpen your worldview. Whether it's better decision ...

The human mind, a marvel of complexity, is also a master of self-deception.We plan, deliberate, and analyse, yet our choices ...

To decode what this saga means for Indian investors, Fortune India spoke to Vivek Banka, founder of wealth-tech platform ...

Similarly, the sunk cost fallacy convinces us to continue investing in something simply because we've already committed time ...

A new study reveals how Doubling-Back Aversion leads people to reject smarter choices just to avoid undoing past progress.

Many people will continue with a longer, less efficient path to a goal rather than backtrack and take a shortcut — even when the backtracking would save time and effort. A new series of studies ...

The sunk cost effect has been widely observed in individual decisions. Building on an intrapersonal self-management game, the paper theoretically shows that the sunk cost effect may stem from an ...

Regarding customers leaving a branch when an outage hits, Calum Greenhow, CEO at the National Federation of Subpostmasters (NFSP), said: “The Post Office always says, ‘These customers will come back’, ...

McKinsey’s 2024 report reveals how far the cost of bias goes and this article unpacks how systemic inequality punishes authenticity.