The concept of using white paint to deflect heat isn’t new. As far back as the 1970s, scientists and manufacturers had been developing whiter and whiter paints to help reflect sunlight and keep ...

By reflecting more sunlight, white paint decreases the amount of heat your home absorbs, reducing the need for air conditioning and helping reduce your carbon footprint (and electricity bill).

Scientists have created a new ultra-white paint that can reflect 95.5 percent of the sunlight that reaches its surface. This incredible property allows something coated in this paint, like a ...

By reflecting more sunlight, white paint decreases the amount of heat your home absorbs, reducing the need for air conditioning and helping reduce your carbon footprint (and electricity bill).

Engineers at Purdue University in Indiana developed an ultra-white paint they say reflects 95.5 percent of sunlight to keep surfaces up to 18 degrees Fahrenheit cooler than their surroundings.

The ultra-white paint reflects up to 98.1 percent of sunlight, compared to other commercial white paints on the market that absorb 10 to 20 percent of sunlight, Ruan says.

The next screen snapshot shows the difference in appearance between an image with a white background on a non-white background and an image with a transparent background. Topics Spotlight: AI ...

A white painted metal roof can save homeowners about $130 annually on a 1,800-square-foot house, the study shows. Cool roofs certified by Energy Star also qualify for a federal tax break equaling ...