Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

And the numbers back it up. The global online live sports streaming market is projected to reach $133.98 billion by 2031, ...

The delay comes amid concerns raised by retailers and broadcasters about the impact of the ban on adverts aimed at promoting ...

MNTN Inc. (NYSE:MNTN) stock opened at $21 in its IPO debut on the New York Stock Exchange on Thursday, 31.3% above the ...

In 2024, ad spends in the lifestyle and apparels sector saw TV drop 65% in Q4, while print grew 10% and digital rose 2%, ...

Connected TV advertising platform MNTN Inc.’s shares climbed more than 60% after the company and some of its shareholders ...

Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand ...

Food & Beverages accounted for 26% of all ads, while Services followed closely with 25%. On mobile, their presence was even ...

RTL AdAlliance has confirmed a partnership with Virgin Media O2 to boost its ad sales strategy, making it easier for ...

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, ...