Fox Corp. won new dollars to its sports schedule, Tubi streaming service and Fox News operations during the current “ upfront ” market, according to the company, which has wrapped the majority of its ...

This integration is part of Viant’s Direct Access program, which aims to strengthen connections between advertisers and the ...

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 in sales.

DirecTV Advertising has teamed with MAGNA Media Trials for a newly released study on a potential new headache for traditional media sellers: ads that appear when viewers hit the pause button while ...

For media executives, streaming used to be a thorn in the side of linear TV. Not anymore. With consumers continuing to cut the cord and major players like ...

It’s time once again to dive into another round of quick takes on the people, places and events that were being talked about ...

Italy's media sector generated over €12 billion in revenue last year, a 4% increase from 2023, according to the annual report of the Communications Authority ...

With the 2025 NFL season yet to begin, companies already are beginning to fight for those ever-important ad slots for the February game. Earlier in 2025, it was reported by multiple outlets that ...

Shaq has a clear memory of his first TV ad, which was seen by tens of millions of people: a 1994 Pepsi commercial that aired ...

Late-night television had been fighting for its survival even before “The Late Show with Stephen Colbert” was canceled this ...

CBS says its decision to end Stephen Colbert’s late-night comedy show is financial, not political. Yet even with the ample ...

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...