Minimalism isn’t just a trend—it’s a design philosophy that focuses on clarity, simplicity, and functionality. The minimalist logo has become the gold standard for businesses aiming to leave ...

While Skylrk's logo does little to inspire, that's not to say that all minimalist design falls flat – CO_LAB theatre group’s minimalist rebrand is a prime example of how stripped-back visuals ...

Intel's got a whole blog post about how the logo refresh aligns with its renewed identity and focus. It's a text wall of marketing jargon, but here's the most important bit: The new look and feel ...

Exploring the eclectic, impactful history of the early logo designs that shaped the modern world.

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt.

New York branding and graphic design firm Chermayeff & Geismar & Haviv has transformed the flaming ball logo for the US Open Tennis Championships into three minimal golden stripes.

The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips.

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.