The whitest paint in the world has been created in a lab at Purdue University, a paint so white that it could eventually reduce or even eliminate the need for air conditioning, scientists say. The ...

The world's whitest paint is a paint that is so white that it reflects 98.1% of the sun's energy away, causing much less heat absorption than normal paints, and cooler temperatures beneath the ...

We asked Southern designers about their favorite white paint color, and they delivered their go-tos, with many agreeing on a ...