What Labubu's popularity tells us about the intersection between brain rot marketing, gamification and crowdsourcing ...

While nothing hits the spot quite like a good rot day, especially when you’re burnt out and tired, it’s so easy to go overboard. What starts as a refreshingly lazy two-hour scroll can quickly turn ...

What began as strange, AI-generated nonsense on TikTok has grown into a worldwide craze, with celebrities and influencers joining in on the fun. The Italian BrainRot movement, which used to be only ...

A ballerina with a cappuccino for a head, a crocodile-pilot that drops bombs over desert land, a violent four-legged fish ...

Vikas Kumar, who lives in Brooklyn, also made a viral video reimagining a future under Mamdani. His video features Mamdani as ...

Is that really the case? According to a recent study by scientists from MIT, it appears so. Using ChatGPT to help write essays, the researchers say, can lead to “cognitive debt” and a ...

Brain rot content doesn’t just reflect culture; it warps it, distorts it, and loops it back in memes, reels, and acronyms that change daily. It's an overstimulation of style. Detachment as design.

Are we in a "brain rot" crisis? Local experts outline how quick hits of dopamine from social media can negatively impact our well-being.

They’re touching grass—internet speak for going offline and taking in the world outside—to counter brain rot, an effect of excessive consumption of digital content.

What was once suspected now seems to have been confirmed: using ChatGPT can degrade the brain. So, should you still use it?

Brain rot was coined the 2024 Oxford Dictionary "Word of the Year," but is it just a humorous term, or is there a serious problem at hand?