The “My Makeup Type” trend encourages users to try new color tones, styles, and makeup products all suggested by TikTok’s search engine. Basically, TikTok becomes your own personal makeup consultant.

In the wake of the recent bob resurgence, a new innovative hairstyle allows women to oscillate between the short hairdo and ...

Read on for more about the color trend, drugstore products to buy, and expert tips on touching up your hair for little to no ...

"It's incredibly alarming. They're using it to optimize the amount of time they need to spend sun tanning and getting as dark as possible," said Dr. Cynthia Nicholson, a pediatric dermatologist with M ...

On the TikTok beauty front, trends include the clean brow, where the emphasis is on natural brow shapes and textures, ...