In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

The economic consequences are most acutely felt in border communities that have built their economies around cross-border ...

A newsletter is one of the smartest assets you can build for your business.With all the upheaval in the search results and the fickle nature of social media, you know you need to build your email list ...