In today's rapidly changing automotive industry, Suzuki Motor Corporation has announced a significant visual transformation: a redesign of its brand logo after 22 years. This brand-new emblem not only ...

Fashion trends have always been known to evolve over time, with styles that were once considered awkward or unconventional ...

At the recently concluded Munich Auto Show, BMW unveiled the new electric iX3 model, showcasing not only innovative concepts ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

In celebration of its 160th anniversary, HSBC has partnered with Pantone to introduce the signature "HSBC Red", making HSBC ...

Discover key insights from Cracker Barrel’s Q4 2025 earnings: brand strategy pivot, financial outlook, and traffic trends.

By Bernard Kelvin Clive When we talk about brands, we often highlight logos, packaging, pricing, or advertising. But behind ...

Style-conscious shows are inspiring viewers to seek out the on-screen looks, creating opportunities for brand placement, ...

The increasing use of artificial intelligence in creative industries has led to another development in digital branding.

When we last left Cracker Barrel Old Country Store , the southern-country-themed restaurant and gift chain had gotten its ...

Great Eastern Singapore has unveiled its latest brand film, a cinematic ode to resilience that pairs raw emotion with storytelling that feels both intimate and universal.

Cracker Barrel faces traffic declines, dividend risks, and weak FY 2026 guidance amid restructuring and brand backlash. Find ...