Hosted by Fred Willard and Melanie Chartoff, the 1985-86 TV series “What's Hot, What's Not,” visits 24 U.S. cities looking at ...

In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered ...

Trademark law has always safeguarded a brand's ability to signal a unique origin and promise of quality. In the age of AI, ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Remember these? Here are 8 clothing brands like FUBU and JNCO that were once popular but nobody talks about anymore.

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

Latto's sandals kept a low profile: flat, optic white and cut with a V-shaped vamp that curved into gently squared-off toes.

Bananas are infiltrating beauty launches this year – from a main ingredient player to loud design aesthetics – with everyone from Prada Beauty, Marc Jacobs and Glossier jumping on the hype. But can ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Trends Package Design Kind Leans on Familiar Elements in New Brand Design Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...