Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The first three flows are two-color flows, in which the designer tapes out two separate “color” layers for any layer that will be double-patterned. The fourth flow is the “colorless” flow, in which ...