On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

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The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The University of Virginia School of Medicine's Harald Sontheimer, PhD, and Stanford's Michelle Monje, MD, PhD, have received ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.