Beauty Expert Michelle DeModa has a solution to our concealer issues: Tarte Shape Tape Creamy Concealer, which she swears by for addressing under-eye issues that many mature women face.

So, without further ado, if you’re a woman over 50 and want to try out under-eye primer, these 10 primers might be just what you need. Related: The #1 Beauty Product Every Woman Over 60 Needs ...

So that’s number one: Use a primer and bring it up under your eye.” Not only will using a primer ... It’s also important to pick the right concealer for your under-eye concerns.

Whether you like full coverage, or a sheer finish, what's important is not just the product, but also the way you use it.

Furthermore, you should be using different shades of concealer on different parts of your face. “On the under-eyes, use a light-reflective formula that’s a shade lighter than your skin to ...

However, the expert MUA‘s favourite concealer for brightening and adding radiance to combat dark circles is the Beauty Pie superluminous tinted under-eye serum (£12 for members, Beautypie.com).