A shop front is decorated for Valentine's Day in Dharmsala, India, in this February 13, 2022 file photo. Ashwini Bhatia/AP New Delhi — It is Valentine's Day in India after all.

India tried to rebrand Valentine’s Day as ‘Cow Hug Day.’ Here’s how it backfired By Rhea Mogul, CNN 4 minute read Updated 3:18 AM EST, Sun February 12, 2023 ...

India's government called off "Cow Hug Day" that was meant to replace the Valentine's Day holiday. The government said Valentine's Day goes against traditional Indian values. Social media users ...

Indeed, so revered are the animals that authorities had planned to rebrand this Valentine's Day as "Cow Hug Day", hoping the move would both boost citizens' "emotional richness" and strike a blow ...

The Animal Welfare Board of India (AWBI), a statutory advisory body on animal welfare laws, has declared February 14, Valentine's Day, as "Cow Hug Day," noting that vedic traditions are on the ...

Have a movie night with a cow this Valentine’s Day. Need a last-minute idea for V-Day? Spend it with a lovely cow. Written by Gerrish Lopez Time Out Contributor, US Monday February 14 2022.

India wants to make Valentine’s Day ‘hug a cow day’ Government body says ‘western culture is leading to the near extinction of Vedic traditions’ ...

For centuries, cows have been considered sacred by India’s majority Hindu population, a symbol of both the Earth and the divine.

The declaration of February 14 as “Cow Hug Day,” had come in a statement Monday from the Animal Welfare Board of India, which called cows the “backbone of Indian culture and rural economy.” ...

India tried to rebrand Valentine's Day as 'Cow Hug Day.' Here's how it backfired. For centuries, cows have been considered sacred by India's majority Hindu population, ...

By Rhea Mogul, CNN For centuries, cows have been considered sacred by India‘s majority Hindu population, a symbol of both the Earth and the divine. Indeed, so revered are the animals that ...